1. Understanding the arts and creative sectors, their economic and political environment, trends and challenges

1. Understanding the arts and creative sectors, their economic and political environment, trends and challenges

This training material briefly presents the arts evolution in historical plan by putting focus on the current situation of the environment in which the creative economy operates in - economic and political one. The document also review te industry`s overall potential, the trends of its growth as well as the main challenges that it needs to tackle in order to unleash its economic and social functions in a wider aspect. 

The training topic introduces to the trainee some of the most popular methods for environment assesment - the SWOT and PESTE analysis, which can be used for defining the positions of an industry but and of an individual economic entity. Furthermore, these analytical tools are also the starting point for every strategic plan that an organization develops for its development and market positionng. 

The training material was developed by an NGO that operates in the creative economy with the support and contributions of International Management Institute and its affiliates - Varna University of Management.