9 Marketing and publicity, art brands
The marketing and publicity of an art organization has its own specifics. The training theme use the example of OFF bienale to provide the trainees with the necessary knowledge regarding how the overall process is managed and how a simple idea may be turned into a international art brand.
Authors: Nikolett Erőss – Hajnalka Somogyi – Tijana Stepanovic- Katalin Székely
Editors: Janka Barkóczi, Gabriella Uhl and György Túry