Course `Creative Entrepreneurship`
The training course `Creative entrepreneurship` is an educational resource for those who demonstrate an entrepreneurial spirit but have no prior knowledge or skills to start own business in the cultural and creative industries. It will be particularly useful for trainees with little or no insight of entrepreneurship or cultural and creative industries but their aspirations, creativity and willingness for success is a pre-requisite for entrepreneurial activity. The course will deliver self-confidence, knowledge and skills for turning the wish into real business. However, current young entrepreneurs can also benefit from this course as it will stress out their creative thinking and will expand the horizons of the innovations they may suggest on the market. For the second category of users, additional readings are of particular value.
The course is designed to address in depth specific issues and topics. For convenience, these are organized in 3 modules, each consisting several sub-modules.
Module 1: Business Essentials; Creative Business and CCIs:
•T. 1.1: Entrepreneurial teams and family business
•T. 1.2: Understanding the arts and creative sectors, their economic and political environment, trends and challenges
•T.1.3. International entrepreneurship; international collaborations, networking and partnerships
Module 2: Creative Business – drivers and pathways
•T. 2.1: Globalization and New technologies progress in support or in prejudice of creativity, Art and Culture industries
•T. 2.2: Art Labs as a place for Sharing Space, Ideas and Development Opportunities
Module 3: Financing and marketing of creative enterprise
•T. 3.1: Market opportunities in culture, youth and the arts; opportunity evaluation, sources of market data
•T. 3.2: Step-by-step Writing of Successful Fundraising or Business Plan
For more information on the learning objectives of the course or its modules, as well as for instructions on how to use the course, please refer to the complementary Methodological guidelines.